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21st October 2019
 
Title: The Real Coke, The Real Story
Author: Oliver, Thomas
Price: $30.00
Publisher: Random House
Date Published: 1986
Specifications: HC., 195pp., 6.5" x 9.5", 500g.
ISBN: 0394552733
Condition: Very good in dust jacket.
Copies in stock: 1
Category: Food and Beverages More books in this category
Company: Coca-Cola More books about this company
Book type: Company History
Hindsight ID: 2194
The Real Coke, The Real Story



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Notes: Mainly focuses on the period during the 1980s, with diversification (acquiring Columbia Pictures) and the attempt to introduce the New Coke. The latter move at first apeared to backfire as the loyal customers protested, by ultimatly strenthend the brand once the Old Coke was re-introduced.

Keys: Coca-cola, Cocacola, Coke, Cola, Pepsi, Real Coke, Goizueta, Drinks, Soda, Beverages



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